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Prepare for the coming judgement
Within a year or two, web analytics will make it painfully obvious which technical writers write content that matters and which do not. So the time to tune up your text is today.
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What if we could KNOW?
At the other end of our content is a person who needs an answer. If we learn exactly who they are, we can give them exactly what they need.
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The Rise of the Vocal Customer
Today's corporations are facing a mighty challenge: The Rise of the Vocal Customer. Individual business functions will have to think as a single organism to truly maximize the available opportunities...
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Content: A Banquet Best Served Warm
A company that hides answers behind an 800 number is like a banquet host that locks the meal in the pantry. Enabling self-service support is like laying out a rich buffet, rather than forcing guests to...
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LavaCon: Cooler than Star Wars?
Earlier this month, I took my 11-year old son and his best buddy to Star Wars Celebration V. For Junior Jedi like them, this was a long awaited, can’t miss event. All their heroes were in one place....
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Unlocking Hidden Levels
Who doesn't love a secret passageway? The thrill of gaining access to concealed corridors is found in so many childhood tales, from Narnia's Wardrobe to Hogwart's train station. By using social media...
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Relentless
A friend once referred to me as “relentless”, as in “unwilling to relent.” We’re about to find out if this is so… Many of you know, I’ve been just a little bit excited about LavaCon these past few...
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A Technical Writer’s Christmas List
I saw Santa in the mall this weekend. The line was long, but I THOUGHT about it. I know I’m too old. I know he would NOT appreciate me on his lap. I get all that. But I WANT stuff. I want Technical...
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Seek or Go Hide
“Hide and Seek” had screeched to a halt! My 11 year-old son had outsmarted his younger sisters by hiding BEHIND the dryer! My poor daughters had looked every place they knew. They were now wailing that...
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